We've developed this idea we call the Giving Ratio, which is based on the golden ratio of nature, art and science that compounds in growth over time. 

As a new company we're committed to donating 1% of profits from product sales to non-profit causes that benefit early childhood safety, education and development.

As we grow, so will our giving, based on the Giving Ratio. We're starting with 1%, with the intention of growing to 2%, 3%, 5% and higher if it's sustainable.